The R word is being bantered about from Wal-Mart to Wall Street. Are we in a Recession? Is one coming? Who knows! One thing we do know for sure, the economy is slowing down and there has never been a more important time for business owners to lead by example with innovation, value and customer service.
When the going gets tough, the tough go shopping! How can we deliver this message to a value strapped consumer looking to reduce or eliminate certain aspects of their budget? How can we rise above the crowd of competition to drive consumers to our brand? Can we attract MORE customers during a slow down? Can we offer more value and better service without discounting? How can we deliver this message without spending a fortune on advertising?
Whenever the R word of Wall Street surfaces, another R word in marketing becomes even more important. That R word is Rewards. A properly designed rewards program not only delivers value, it avoids discounting at the same time. When protecting the profit margin becomes paramount, Rewards are key! Another important R word for marketing is Reminders! A recent consumer study indicated the two most important reasons in helping consumers choose certain brands were Rewards and Reminders. When these two are combined, the potential for increased profits and visitation are almost guaranteed.
No matter which company or options we might choose, an effective rewards and loyalty program is essential during these economic times. Instead of acting behind the curve, maybe we should lead by example. There are a number of low cost solutions customized for small and micro business owners that are simple, inexpensive and proven. If we are concerned about our bottom line and the forecast ahead, the time to implement these solutions is right now!
Michael Layne
Michael.A.Layne@gmail.com
(Thanks to Mr. Steve Schroeder for his thoughts in this article)
Monday, May 18, 2009
Thursday, April 9, 2009
92 Reasons Why Your Business Needs A Rewards Program
1. It is 7 times more expensive to attract new customers than it is to retain existing customers
2. Customers who belong to a good rewards program visit twice as often and spend four times more.
3. A loyal customer is worth 10x the value of a single purchase customer.
4. Loyalty backed with rewards is proven to work.
5. 67% of consumers would be influenced to join a Reward Program if they received 10% of their total bill. 60% would be motivated if they received a $5 gift card
6. In 2006 Total U.S. Loyalty/Rewards Memberships rose to 1.31 Billion
7. Over 85% of U.S. households participate in at least one reward program (are you one?)
8. The average U.S. household belongs to approximately 12 Loyalty Programs ( supermarket chains)
9. Active Loyalty Program Participation is 39.5%
10. Participation in Frequent Shopping programs have doubled from 2006 to 2007
11. Notable big store chains have increased visits among rewards club members by up to 93% and incremental sales by up to 65%
12. Fact # 12 In August 2007, 17% of consumers said they were members of a rewards program vs. 8% in August 2006. Up 53% in just one year! A big jump, would you say?
13. The Growth of Frequent Shopping Programs, such as punch cards for example, are outpacing that of Frequent Flyer and Preferred Guest Programs.
14. In 2007, 54% of consumers who participate in Reward and Loyalty Programs belong to two or more. This is up from 43% in 2006.
15. Working customer databases will nearly double the value of any business.
16. A good rewards program eliminates the need of relying on coupons and discounts
17. Repeat Customers spend 1/3 more than new customers per year
18. Repeat customers are more than twice as likely to refer a new customer. Let’s state that again. Repeat customers are more than twice as likely to refer a new customer.
19. 94% of consumers who participate in a Rewards Program reported that those businesses who have a rewards programs are in the consideration set at least “some of the time”.
20. 11% said they are “always” part of the consideration set.
21. 40% said they are in the consideration set “most of the time”.
22. 43% said they are in the consideration set “some of the time”.
23. Over ¼ of consumers (28%) report they are “Extremely Likely” to increase the number of visits they make to a restaurant or merchant if they offer a rewards program. Almost half (47%) report they are “somewhat likely” to increase visits.
24. 67% of consumers would be influenced to join a Reward Program if they received 10% of their total bill. 60% would be motivated if they received a $5 gift card
25. Loyal customers insulate your business from competitive and economic assault.
26. Loyal customers generate repeat sales at a fraction of the marketing cost and effort required to find, inform, interest and sell prospects.
27. Loyal customers spread good will for your business and bring a tide of new customers.
28. Loyal customers account for higher buying rates and lower marketing and service costs than other customers
29. Loyal customers respond to customer service that costs far less than the cost to recruit a new customer
30. Loyal customers are the best source of qualified referrals
31. Loyal customers lead to a Loyal staff (and vice versa). This is because the longer term relationships create a pleasant environment in which to work and do business.
32. A customer loyalty/reward program allows you to market to existing customers for pennies. Why spend thousands of dollars trying to reach existing customers.
33. Knowing the names, contact information and key information about your customers makes marketing easier and more affordable.
34. Eighty-two percent of Americans participating in customer loyalty/rewards programs have referred friends and family to their favorite loyalty programs, according to the "2004/2005 Customer Loyalty Research Report" by a marketing consulting firm.
35. More than 90 percent of high income members refer one or more people to a program.
36. 64 percent of high income members have referred four or more people to a program.
37. A survey by the U.S National Retail Federation suggested that 8 out of 10 people would include gift cards among their holiday shopping purchases.
38. Instead of giving cash refunds – you can provide a gift card and guarantee a return visit
39. You can pass out $5 gift cards as a thank you, for grand openings and special promotions.
40. First Data research study showed that recipients of gift cards feel more thought has been given to their gift. They also said they are more likely to visit the issuing business more than once, and often spend more than the value of the card and reload the card with a higher value than the original gift.
41. You can get 100% higher click throughs with relevant and targeted email.
42. You reduce the fear of SPAM with opt-in, personalized and single delivery email
43. You can get at least 10% lower inactivity with behavior-triggered messaging.
44. Get 75% customer acquisition ROI with referral programs.
45. Loyalty participation rates for grocery chains is at 65%.
46. Loyalty participation for medium sized to larger hotel chains is at 85%.
47. Loyalty participation for the major airlines is nearly 100%.
48. Loyalty/reward programs are among the most measurable forms of marketing.
49. A major national pizza chain realized a 91% increase in incremental orders as a result of their rewards program
50. By having a rewards program, it provides a direct channel of communication process with your customer.
51. It provides a unique opportunity for customer engagement and interaction with your brand.
52. In a survey of 2000 consumers, 90% said they could be persuaded to switch or discontinue doing business with a company they currently patronize, depending on the incentive – customer satisfaction is not enough.
53. In the same survey of 2000 consumers, 2/3 or 64%, said they are likely or very likely to switch or discontinue doing business with companies they currently patronize – again, customer satisfaction is not enough.
54. Consumers are spoiled and expect to be rewarded for their purchases. They automatically ask “If I give you my business, what will I get in return”.
55. Today’s consumer has more choices and is better informed. You can no longer rely on great service and simply satisfying customer needs. You have to connect with them, reward them and give them a compelling reason to be loyal.
56. It allows you to collect vital customer data that makes customer-centric marketing possible.
57. There is no other marketing medium that provides the same amount of feedback, customer engagement and business intelligence.
58. Without Data – You can’t get the Return on Investment
59. Enhanced customer data can provide a genuine business advantage – the more you know about your customers the better you can fulfill their needs and keep them loyal
60. Enhanced demographic data tied to redemption rates can tell you who and where redemptions are coming from. Then you can target non-customers, who fit that same demographic, instead of wasting your money on mass marketing.
61. 60% of all consumers avoid advertising.
62. 54% of consumers avoid products from companies that overwhelm them with marketing messages.
63. A customer in a strong relationship with a retailer is 1.82 times as likely to recommend the retailer to friends and family.
64. The better you are at growing dialogue between you and your customers – the stronger your brand will become.
65. The best loyalty programs are those that offer instant rewards or coupons when a member hits a certain spending level NOT those that make the customer wait for rewards.
66. Loyalty programs are built on dialogue. Dialogue implies immediate interaction. What your business needs is a completely “automatic” email communication based on specific triggers and events.
67. It allows your business to reward specific customer behavior.
68. It keeps customers engaged by following up on sales or when a member earns a reward
69. It keeps customers engaged by updating them on their rewards earned, balances.
70. You can track customers who are inactive
71. You can send a series of communications to inactive customers with offers in escalating value - motivating them to return – all automatically.
72. Members receive a receipt with their rewards balance on every purchase
73. Every loyalty receipt can be fully customized with your logo
74. Added offers give customers a reason to come back every time they purchase
75. The human brain is “next” oriented. Added offers cater to that need and always give them something to look forward to with every purchase.
76. You can thank customers for purchases – automatically
77. Gift cards are pre-paid, cash in your pocket. This means that 100% of the cash is yours – before paying for product costs. It’s like an interest free loan.
78. 16 to 21% of all gift cards are unredeemed. This means the entire sale is pure profit.
79. Gift Cards provide a flood of promotional opportunities such as – Swipe to Win Sweepstakes, Coupons attached to Gift Card holders, Grand Opening incentives, employee promotions and more.
80. Promoting gift cards during the holiday season results in increased traffic during the slow January and February months.
81. Rewards cards eliminate the threat of fraud typical with paper gift certificates and punch cards
82. Gift cards are easier to manage and require no paper tracking
83. Gift and Loyalty cards act as walking billboards in your customers pocket
84. Gift Cards can be easily reloaded by you
85. Gift cards can be an impulse buy – displayed at the point-of-purchase
86. You can process gift and loyalty cards on the same terminal that is provided to you
87. It is fully automated with little maintenance
88. Loyalty and reward programs give you more promotional and marketing opportunities – prevents you from offering the same thing, to the same people the same way.
89. Everything you need to know about your customers, your program performance, your database are located in one convenient Administration web site.
90. Your Gift and Loyalty Cards can be customized – with your name and logo .
91. Good marketing delivers a message that is relevant, valuable and purposeful
92. It’s less than traditional advertising and IT WORKS!
2. Customers who belong to a good rewards program visit twice as often and spend four times more.
3. A loyal customer is worth 10x the value of a single purchase customer.
4. Loyalty backed with rewards is proven to work.
5. 67% of consumers would be influenced to join a Reward Program if they received 10% of their total bill. 60% would be motivated if they received a $5 gift card
6. In 2006 Total U.S. Loyalty/Rewards Memberships rose to 1.31 Billion
7. Over 85% of U.S. households participate in at least one reward program (are you one?)
8. The average U.S. household belongs to approximately 12 Loyalty Programs ( supermarket chains)
9. Active Loyalty Program Participation is 39.5%
10. Participation in Frequent Shopping programs have doubled from 2006 to 2007
11. Notable big store chains have increased visits among rewards club members by up to 93% and incremental sales by up to 65%
12. Fact # 12 In August 2007, 17% of consumers said they were members of a rewards program vs. 8% in August 2006. Up 53% in just one year! A big jump, would you say?
13. The Growth of Frequent Shopping Programs, such as punch cards for example, are outpacing that of Frequent Flyer and Preferred Guest Programs.
14. In 2007, 54% of consumers who participate in Reward and Loyalty Programs belong to two or more. This is up from 43% in 2006.
15. Working customer databases will nearly double the value of any business.
16. A good rewards program eliminates the need of relying on coupons and discounts
17. Repeat Customers spend 1/3 more than new customers per year
18. Repeat customers are more than twice as likely to refer a new customer. Let’s state that again. Repeat customers are more than twice as likely to refer a new customer.
19. 94% of consumers who participate in a Rewards Program reported that those businesses who have a rewards programs are in the consideration set at least “some of the time”.
20. 11% said they are “always” part of the consideration set.
21. 40% said they are in the consideration set “most of the time”.
22. 43% said they are in the consideration set “some of the time”.
23. Over ¼ of consumers (28%) report they are “Extremely Likely” to increase the number of visits they make to a restaurant or merchant if they offer a rewards program. Almost half (47%) report they are “somewhat likely” to increase visits.
24. 67% of consumers would be influenced to join a Reward Program if they received 10% of their total bill. 60% would be motivated if they received a $5 gift card
25. Loyal customers insulate your business from competitive and economic assault.
26. Loyal customers generate repeat sales at a fraction of the marketing cost and effort required to find, inform, interest and sell prospects.
27. Loyal customers spread good will for your business and bring a tide of new customers.
28. Loyal customers account for higher buying rates and lower marketing and service costs than other customers
29. Loyal customers respond to customer service that costs far less than the cost to recruit a new customer
30. Loyal customers are the best source of qualified referrals
31. Loyal customers lead to a Loyal staff (and vice versa). This is because the longer term relationships create a pleasant environment in which to work and do business.
32. A customer loyalty/reward program allows you to market to existing customers for pennies. Why spend thousands of dollars trying to reach existing customers.
33. Knowing the names, contact information and key information about your customers makes marketing easier and more affordable.
34. Eighty-two percent of Americans participating in customer loyalty/rewards programs have referred friends and family to their favorite loyalty programs, according to the "2004/2005 Customer Loyalty Research Report" by a marketing consulting firm.
35. More than 90 percent of high income members refer one or more people to a program.
36. 64 percent of high income members have referred four or more people to a program.
37. A survey by the U.S National Retail Federation suggested that 8 out of 10 people would include gift cards among their holiday shopping purchases.
38. Instead of giving cash refunds – you can provide a gift card and guarantee a return visit
39. You can pass out $5 gift cards as a thank you, for grand openings and special promotions.
40. First Data research study showed that recipients of gift cards feel more thought has been given to their gift. They also said they are more likely to visit the issuing business more than once, and often spend more than the value of the card and reload the card with a higher value than the original gift.
41. You can get 100% higher click throughs with relevant and targeted email.
42. You reduce the fear of SPAM with opt-in, personalized and single delivery email
43. You can get at least 10% lower inactivity with behavior-triggered messaging.
44. Get 75% customer acquisition ROI with referral programs.
45. Loyalty participation rates for grocery chains is at 65%.
46. Loyalty participation for medium sized to larger hotel chains is at 85%.
47. Loyalty participation for the major airlines is nearly 100%.
48. Loyalty/reward programs are among the most measurable forms of marketing.
49. A major national pizza chain realized a 91% increase in incremental orders as a result of their rewards program
50. By having a rewards program, it provides a direct channel of communication process with your customer.
51. It provides a unique opportunity for customer engagement and interaction with your brand.
52. In a survey of 2000 consumers, 90% said they could be persuaded to switch or discontinue doing business with a company they currently patronize, depending on the incentive – customer satisfaction is not enough.
53. In the same survey of 2000 consumers, 2/3 or 64%, said they are likely or very likely to switch or discontinue doing business with companies they currently patronize – again, customer satisfaction is not enough.
54. Consumers are spoiled and expect to be rewarded for their purchases. They automatically ask “If I give you my business, what will I get in return”.
55. Today’s consumer has more choices and is better informed. You can no longer rely on great service and simply satisfying customer needs. You have to connect with them, reward them and give them a compelling reason to be loyal.
56. It allows you to collect vital customer data that makes customer-centric marketing possible.
57. There is no other marketing medium that provides the same amount of feedback, customer engagement and business intelligence.
58. Without Data – You can’t get the Return on Investment
59. Enhanced customer data can provide a genuine business advantage – the more you know about your customers the better you can fulfill their needs and keep them loyal
60. Enhanced demographic data tied to redemption rates can tell you who and where redemptions are coming from. Then you can target non-customers, who fit that same demographic, instead of wasting your money on mass marketing.
61. 60% of all consumers avoid advertising.
62. 54% of consumers avoid products from companies that overwhelm them with marketing messages.
63. A customer in a strong relationship with a retailer is 1.82 times as likely to recommend the retailer to friends and family.
64. The better you are at growing dialogue between you and your customers – the stronger your brand will become.
65. The best loyalty programs are those that offer instant rewards or coupons when a member hits a certain spending level NOT those that make the customer wait for rewards.
66. Loyalty programs are built on dialogue. Dialogue implies immediate interaction. What your business needs is a completely “automatic” email communication based on specific triggers and events.
67. It allows your business to reward specific customer behavior.
68. It keeps customers engaged by following up on sales or when a member earns a reward
69. It keeps customers engaged by updating them on their rewards earned, balances.
70. You can track customers who are inactive
71. You can send a series of communications to inactive customers with offers in escalating value - motivating them to return – all automatically.
72. Members receive a receipt with their rewards balance on every purchase
73. Every loyalty receipt can be fully customized with your logo
74. Added offers give customers a reason to come back every time they purchase
75. The human brain is “next” oriented. Added offers cater to that need and always give them something to look forward to with every purchase.
76. You can thank customers for purchases – automatically
77. Gift cards are pre-paid, cash in your pocket. This means that 100% of the cash is yours – before paying for product costs. It’s like an interest free loan.
78. 16 to 21% of all gift cards are unredeemed. This means the entire sale is pure profit.
79. Gift Cards provide a flood of promotional opportunities such as – Swipe to Win Sweepstakes, Coupons attached to Gift Card holders, Grand Opening incentives, employee promotions and more.
80. Promoting gift cards during the holiday season results in increased traffic during the slow January and February months.
81. Rewards cards eliminate the threat of fraud typical with paper gift certificates and punch cards
82. Gift cards are easier to manage and require no paper tracking
83. Gift and Loyalty cards act as walking billboards in your customers pocket
84. Gift Cards can be easily reloaded by you
85. Gift cards can be an impulse buy – displayed at the point-of-purchase
86. You can process gift and loyalty cards on the same terminal that is provided to you
87. It is fully automated with little maintenance
88. Loyalty and reward programs give you more promotional and marketing opportunities – prevents you from offering the same thing, to the same people the same way.
89. Everything you need to know about your customers, your program performance, your database are located in one convenient Administration web site.
90. Your Gift and Loyalty Cards can be customized – with your name and logo .
91. Good marketing delivers a message that is relevant, valuable and purposeful
92. It’s less than traditional advertising and IT WORKS!
Saturday, March 28, 2009
Study finds word-of-mouth's impact on loyalty
In an unfavourable economic climate, companies must focus more than ever on superior customer experiences that retain customers and create positive word-of-mouth (WoM), according to the findings of a Net Promoter-based study into the B2C wireless market by Satmetrix.
The study examined the financial impact of both positive and negative WoM, and highlighted the impact that customer loyalty and WoM can have on a company's brand and bottom line. sschroeder This article is copyright 2009 TheWiseMarketer.com).
The study was based on the Net Promoter Economic Framework, which determines total customer value based on buyer and referral behaviours of 'promoters' (customers who are likely to recommend the company or its products) and 'detractors' (customers who are unlikely to recommend the company or its products). For the study, 'buyer economics' refers to how much a customer spends over a given period of time, and 'referral economics' refers to the amount of new business that is gained or lost as a result of the customer telling others about their experience.
Applying this framework to the wireless industry, the 'Net Promoter Economics: The Impact of Word of Mouth' study discovered that each promoter was worth approximately US$1,700 and accounted for approximately one-half of a new customer acquired through positive word-of-mouth.
By comparison, each detractor accounted for the loss of 1.3 new customers through negative word-of-mouth. The lost business associated with these negative referrals was found to undo the entire value of the detractor's own purchase behaviour as well as causing the loss of a further US$300 (so a detractor is worth US$2,000 less than a promoter).
"While reported spending did not differ between promoters and detractors, the detractors' negative behaviour represents a significant hidden cost and a net drain on the bottom line," explained Dr Vince Nowinksi, director of methodology for Satmetrix.
"A company's ability to take action to increase promoters and reduce detractors has a significant impact on financial performance," concluded Dr Laura Brooks, vice president of business consulting and methodology for Satmetrix. "Companies with a business strategy focused on the customer experience tend to enjoy stronger brand affinity, improved customer retention, and increased growth."
If you are wondering what you can do to improve the number of promoters in your business visit www.bowlingrewards.com. Currently geared for the bowling industry, it is soon to launch in the resturaunt and other industries. For more information contact Michael Layne at Michael.A.Layne@me.com or (970)443-8930.
The study examined the financial impact of both positive and negative WoM, and highlighted the impact that customer loyalty and WoM can have on a company's brand and bottom line. sschroeder This article is copyright 2009 TheWiseMarketer.com).
The study was based on the Net Promoter Economic Framework, which determines total customer value based on buyer and referral behaviours of 'promoters' (customers who are likely to recommend the company or its products) and 'detractors' (customers who are unlikely to recommend the company or its products). For the study, 'buyer economics' refers to how much a customer spends over a given period of time, and 'referral economics' refers to the amount of new business that is gained or lost as a result of the customer telling others about their experience.
Applying this framework to the wireless industry, the 'Net Promoter Economics: The Impact of Word of Mouth' study discovered that each promoter was worth approximately US$1,700 and accounted for approximately one-half of a new customer acquired through positive word-of-mouth.
By comparison, each detractor accounted for the loss of 1.3 new customers through negative word-of-mouth. The lost business associated with these negative referrals was found to undo the entire value of the detractor's own purchase behaviour as well as causing the loss of a further US$300 (so a detractor is worth US$2,000 less than a promoter).
"While reported spending did not differ between promoters and detractors, the detractors' negative behaviour represents a significant hidden cost and a net drain on the bottom line," explained Dr Vince Nowinksi, director of methodology for Satmetrix.
"A company's ability to take action to increase promoters and reduce detractors has a significant impact on financial performance," concluded Dr Laura Brooks, vice president of business consulting and methodology for Satmetrix. "Companies with a business strategy focused on the customer experience tend to enjoy stronger brand affinity, improved customer retention, and increased growth."
If you are wondering what you can do to improve the number of promoters in your business visit www.bowlingrewards.com. Currently geared for the bowling industry, it is soon to launch in the resturaunt and other industries. For more information contact Michael Layne at Michael.A.Layne@me.com or (970)443-8930.
Thursday, March 26, 2009
What do CUSTOMERS Want?
Consumers across the board have a wide and varied range of responses to terms such as "loyalty scheme", "frequent shopper card", and "customer club". Some see a loyalty programme as an opportunity to get something for nothing - for buying what they were going to buy anyway - while others see a loyalty programme as a devious way for a company to get them to buy things they don't really need or want. In all markets and with all programmes, there will be both enthusiasm and suspicion when a new loyalty programme or customer club makes its first appearance.
Of course the key to gaining consumer acceptance and rapid adoption of a programme (and therefore greater customer and data acquisition) is to understand what the consumer really wants from the company, and then to use the data collected from them to better understand how to fulfil those needs. No loyalty programme should ever force customers to buy things they don't want or need. Instead, the programme should be structured to simply find out what customers really want, when they want it, and how they want it provided.
What consumers really want to be offered...
But the loyalty programme is only one method in the marketer's toolkit, and providing consumers with the kind of interactions they want is also vital to maintaining a healthy, trusting, and long-lived customer relationship. In The Wise Marketer's online poll entitled 'Consumer attitudes to marketing techniques', on a scale of 1 (enthusiastic) to 4 (hate), consumers were found to be enthusiastic about discounts and cash rebates (60.3%), followed by personalised direct mail (24.1%), loyalty programmes (17.2%), coupons and traditional media advertising (6.9%), and online ads and e-mails (3.4%).
However, the balance changed significantly when the positive scores (1s and 2s) were combined, with consumers widely preferring discounting or cash rebates (94.8%), loyalty programmes (84.4%), coupons and traditional media ads (55.2%), Personalised direct mail (55.1%), and online ads and e-mail (31.0%).
What really makes consumers loyal to a brand...
When asked "What do you believe is the biggest driver of true consumer loyalty to specific brands?", marketing executives from around the world reported that the top four drivers of true consumer-brand loyalty are:
1. Satisfaction (51%);
2. Emotion (32%);
3. Usefulness (12%);
4. Pricing (5%).
So, when it comes to building true consumer loyalty to a specific brand, rather than building loyalty to a retailer or supplier, the poll showed that there is very little that can beat good, old-fashioned satisfaction with the product or service. However, emotional bonds with the brand are catching up in terms of overall importance to brand loyalty, while the product or service's usefulness and pricing appear to have very little effect on most consumers' choice of preferred brand. Interestingly, despite giving the poll's respondents the opportunity to vote for 'other' drivers of brand loyalty, no major drivers other than the four shown above were forthcoming.
How consumers want to receive marketing messages...
Interestingly, when The Wise Marketer conducted online polls into consumers' receptiveness to both web site and television advertising techniques, "intrusive web adverts" (e.g. ads that force the user to click on them to move on) were found to cause an 88% defection rate, where users close or navigate away from the web site immediately. This rate drops significantly for "passive adverts" such as banners and 'advertorial' text.
Television advertisers are having a rough time, too. The common television advertising practice of increasing the volume during ad breaks may have originally been intended to keep the adverts audible when viewers left the viewing area temporarily, but for those who remain seated in front of the television the volume of the adverts renders any personal thought or sociable conversation almost impossible. It is interesting to note that 9% always press the mute button during ad breaks, and almost twice as many said they 'usually mute' during ad breaks. This adds up to more than one-quarter of the population that will seldom hear an advert. Add to that another 27% who 'sometimes' mute the ads, bringing the potential lost audience to well over 50%.
This article is based on the research and advice of dozens of loyalty thought leaders found in 'The Loyalty Guide III', which is The Wise Marketer's latest 900+ page global guide to loyalty programmes, techniques, best practices, trends, and theory. The report is available now for £1,150 (approx. Euro 1,595 / US$2,295). See TheLoyaltyGuide.com for the full executive summary, downloadable chapter samples, table of contents, online searching, and ordering details.
Monday, March 16, 2009
The 3 Headed Online Marketing Monster
BoomJ Inc./Beyond Commerce is the parent company of this "Three Headed Online Marketing Monster". Here is the breakdown:
BOOMj.com, the leading online community for Baby Boomers, providing networking, e-commerce, and best of breed content in heath, finance, politics, technology, and lifestyle designed for those born between the years of 1945 and 1965.
The latest division, LocalAdLink.com, is an online search directory for local businesses
nationwide and is the main hub for a sophisticated advertising network of owned, operated, and third party sites (including sites partnered through the company’s e-commerce division). LocalAdLink sells ads to local business, and serves these ads across its entire network using proprietary geo-targeted software to market local ads to viewers within a “living distance” of the viewer’s zip code. Additionally, LocalAdLink pushes ads out to Google, Yahoo, and an additional 100 search engines across the Internet.
And finally, i-Supply. i-Supply.com is the e-commerce solutions division, which provides the ability for participating sites to generate revenues from the sales of over 1.8 million brand name products through customizable online retail storefronts. i-Supply offers a free and easy to use e-commerce widget for websites, making it simple for any site to create a fully functioning retail store to seamlessly fit their web page. BOOMj, Inc. retains complete control of remnant advertising space on i-Supply’s partnered storefronts, providing an extraordinary and powerful reach to Local Ad Link customers, that no other web company has been able to create so far.
Now, I want to expand on what this all means for you as a business owner/advertiser in your local market. Simply put, what we have here is a revolutionary breakthrough in marketing, specifically online. So you might be saying, "Big deal, they advertise on a couple of other websites that they own...what is the big deal??"
Let me tell you. First of all any of these applications (BoomJ.com, LocalAdLink.com, or the i-Supply widget) would be successful standing on their own because they are either in a perfect niche or because they are technologically advanced...people either need them or want them. The thing that makes this so huge is that they are all working in conjunction with one another, so when you purchase your ad on Local Ad Link, you aren't just getting the exposure that LocalAdLink.com is going to generate on it's own. Instead you have the leading social network for the most prolific spenders in the market today exclusively showcasing your LocalAdLink.com geo-targeted ad as they keep up with their friends and the latest news, trends, and lifestyle tips. Needless to say, a great place for your ad to be and good news for you is that they will only be fed ads from the Local Ad Link network.
And it only gets better! Not only does Local Ad Link push your ad out to hundreds of search sites like Google, MSN, Ask, Yahoo, mySpace, LinkedIn, and others but soon you will also see your ad on every site that begins to use the new, free, widget technology of i-Supply. So why is i-Supply such a big deal? Well lets start with why a website owner would want to use such a widget? Well, the obvious is that they can make money. After installing the widget all they have to do is drive traffic to their site (which they are likely already trying to do) and enjoy the ride. i-Supply handles everything else, from product warehousing, product purchases, invoicing, shipping, returns...everything. "OK" you say, "what you have is another affiliate program right?" Wrong. The difference between having i-Supply on your site and having say, Amazon's affiliate program on your site is that we don't redirect the traffic you work so hard to generate to your site. Instead, we only ask that you use our widget, which stays embedded on your site; even as some makes a purchase. Lets say for example that you are a photographer visiting photography.com reading about all the latest techniques on how to capture lightning. While you are there you visit the "shop" section for the latest gear. It just so happens that the "shop" section is one of the i-Supply beta sites. Seamlessly allowing your customers to make a purchase and stay on your site to finish reading the information which compelled them visit in the first place. Meanwhile, you get a percentage of the purchase price without any additional effort, and you never loose any of the traffic you work so hard to drive to your site.
To get more information on how to get started with your Local Ad Link Ad and begin taking advantage of this revolution in marketing visit me at: www.TheLocalMarketer.com
BOOMj.com, the leading online community for Baby Boomers, providing networking, e-commerce, and best of breed content in heath, finance, politics, technology, and lifestyle designed for those born between the years of 1945 and 1965.
The latest division, LocalAdLink.com, is an online search directory for local businesses
nationwide and is the main hub for a sophisticated advertising network of owned, operated, and third party sites (including sites partnered through the company’s e-commerce division). LocalAdLink sells ads to local business, and serves these ads across its entire network using proprietary geo-targeted software to market local ads to viewers within a “living distance” of the viewer’s zip code. Additionally, LocalAdLink pushes ads out to Google, Yahoo, and an additional 100 search engines across the Internet.
And finally, i-Supply. i-Supply.com is the e-commerce solutions division, which provides the ability for participating sites to generate revenues from the sales of over 1.8 million brand name products through customizable online retail storefronts. i-Supply offers a free and easy to use e-commerce widget for websites, making it simple for any site to create a fully functioning retail store to seamlessly fit their web page. BOOMj, Inc. retains complete control of remnant advertising space on i-Supply’s partnered storefronts, providing an extraordinary and powerful reach to Local Ad Link customers, that no other web company has been able to create so far.
Now, I want to expand on what this all means for you as a business owner/advertiser in your local market. Simply put, what we have here is a revolutionary breakthrough in marketing, specifically online. So you might be saying, "Big deal, they advertise on a couple of other websites that they own...what is the big deal??"
Let me tell you. First of all any of these applications (BoomJ.com, LocalAdLink.com, or the i-Supply widget) would be successful standing on their own because they are either in a perfect niche or because they are technologically advanced...people either need them or want them. The thing that makes this so huge is that they are all working in conjunction with one another, so when you purchase your ad on Local Ad Link, you aren't just getting the exposure that LocalAdLink.com is going to generate on it's own. Instead you have the leading social network for the most prolific spenders in the market today exclusively showcasing your LocalAdLink.com geo-targeted ad as they keep up with their friends and the latest news, trends, and lifestyle tips. Needless to say, a great place for your ad to be and good news for you is that they will only be fed ads from the Local Ad Link network.
And it only gets better! Not only does Local Ad Link push your ad out to hundreds of search sites like Google, MSN, Ask, Yahoo, mySpace, LinkedIn, and others but soon you will also see your ad on every site that begins to use the new, free, widget technology of i-Supply. So why is i-Supply such a big deal? Well lets start with why a website owner would want to use such a widget? Well, the obvious is that they can make money. After installing the widget all they have to do is drive traffic to their site (which they are likely already trying to do) and enjoy the ride. i-Supply handles everything else, from product warehousing, product purchases, invoicing, shipping, returns...everything. "OK" you say, "what you have is another affiliate program right?" Wrong. The difference between having i-Supply on your site and having say, Amazon's affiliate program on your site is that we don't redirect the traffic you work so hard to generate to your site. Instead, we only ask that you use our widget, which stays embedded on your site; even as some makes a purchase. Lets say for example that you are a photographer visiting photography.com reading about all the latest techniques on how to capture lightning. While you are there you visit the "shop" section for the latest gear. It just so happens that the "shop" section is one of the i-Supply beta sites. Seamlessly allowing your customers to make a purchase and stay on your site to finish reading the information which compelled them visit in the first place. Meanwhile, you get a percentage of the purchase price without any additional effort, and you never loose any of the traffic you work so hard to drive to your site.
To get more information on how to get started with your Local Ad Link Ad and begin taking advantage of this revolution in marketing visit me at: www.TheLocalMarketer.com
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